Branding, Print & Websites

Branding

Logo Design

Client
Flux + Flow Professional Coaching

Year
2019

Budget
Donation

In 2019 when Laurel Boivin was first launching her business, I worked with her to create her logo. After a few variations and evolutions, the final logo style is reflective of the ocean, which Laurel uses throughout her brand as a symbol of the constant changing we all experience in life.

I have since worked with Flux + Flow Professional Coaching on two trade shows, managing the print production of brand marketing materials.

Titanium Chef Pitch Deck

Client
Steve Starks “The Mountain Chef”

Year
2025

Budget
Trade

Steve Starks—dubbed “The Mountain Chef” by those who’ve enjoyed his cooking above 10,000 feet—created Titanium Chef for the Big Gear Show part of Outside Festival in 2024.

Titanium Chef is a live, 2-day cooking competition where chefs in the outdoor industry show off their skills in the hopes of being crowned Titanium Chef. Attendees have the chance to taste the chef's’ creations and learn about outdoor cooking gear and techniques through brand demos.

I worked with Steve to create a pitch deck for his contact at Outside, Inc. that outlines the flow of the activation and the associated content development following the event.

Although the timing didn’t work out, the pitch deck helped him secure the activation for 2026.

Print

Annual Reports (2013-2017)

Company
CEDAC

Year
2014-2018

Budget
$45k annually

When I started working at CEDAC, a public-private community development organization in Massachusetts, we were about a year behind schedule when it came to annual reports.

I worked with CEDAC’s PR consultant to plan, write and produce the annual reports for four years, managing the project from start to finish. I sourced and managed a team of contractors to photograph, design, print and distribute the annual publication.

For the 2017 annual report, following the launch of CEDAC’s new, modern website, I successfully transitioned the annual report to a digital format.

CD: Sherri Bates
Designer: Anne Dauchy

Websites

CD: Sherri Bates
Designer: Anne Dauchy

Following our work together for the Titanium Chef pitch deck, I continued my work with Steve Starks to create a website for his next endeavor — Campfire Cuisine.

I worked with Steve to understand his vision for the company before tackling the project—which included: logo design, copy development website layout and design.

The company is scheduled to launch in fall 2025 and offers outdoor culinary experiences in and around Colorado.

Client
Campfire Cuisine

Year
2025

Budget
Donation

New Company Website

Company
CEDAC

Year
2015

Budget
$100K+

Website Redesign

Following CEDAC’s rebranding project, we quickly jumped into a full website redesign for CEDAC and it’s subsidiary organizations: Children’s Investment Fund (CIF) and Commonwealth Workforce Coalition (CWC) (Note that CWC is no longer part of CEDAC).

With so many important resources for community organizations in Massachusetts, this website project included not just project management, but the development of all of the content on the website and a fully customized CMS.

I led a team of designers, developers, photographers and PR consultants, as well as managed the expectations of internal stakeholders and board members.