Event & Trade Show Projects
Trade Show Activations
CD: Richard Shideler
ACD: Kate Ross
Client
Liberty Mutual Insurance
Year
2023-2024
Budget
$85k+
The Boost Bar
After years of producing traditional booths, Liberty Mutual was looking to elevate how they showed up at the National Black MBA Conference.
The team at Jack Morton came up with The Boost Bar; a space where conference attendees can get a boost of caffeine while learning how Liberty Mutual can boost their career.
Visitors were able to speak with recruiters, pick up some swag, or engage with the signage around the coffee bar with stories from real Liberty employees.
While in 2023 the activation was limited to the NBMBAA Conference, the activation concept was scaled and tailored to three additional events the following year: Grace Hopper Celebration, National African American Insurance Agent Conference, and Afrotech.
Client
Liberty Mutual Insurance
Year
2024
Budget
$150k+
CD: Richard Shideler
ACD: Kate Ross
Letters to your Future Self
Following the success of Grow with Liberty, Jack Morton’s team needed to come up with something just as impactful and inspiring for the following year at Conference for Women Texas and Massachusetts.
Reviving a creative concept originally done in 2018, Liberty asked Jack for a refreshed approach to Letters to your Future Self, focusing on efficiency and impact. Naturally, the team decided to build a 30-foot mailbox.
In addition to writing themself a letter that they’d receive 6 months later, attendees could browse an interactive envelope wall with letters written by Liberty employees or snap a group pic in the branded photo op.
Grow with Liberty
A longtime sponsor of the Conferences for Women, Liberty Mutual wanted to make an impact when live conferences began again post-COVID. When the Jack Morton team put their heads together, Grow with Liberty bloomed.
A 26-foot hedge wall with the Liberty Mutual medallion and the message “Grow with Liberty” welcomed attendees into the expo halls in Texas and Massachusetts.
Once inside the booth, the goal was to inspire others by decorating a planter and placing it on the wall for someone else to find and take home with them. In turn, attendees would take the one that inspired them.
The activation was such a success that Liberty opted to repeat it a second year.
CD: Richard Shideler
ACD: Kate Ross
AD: Justine Kashulines
CW: Amin Aliabadi
Client
Liberty Mutual Insurance
Year
2022-2023
Budget
$150k+
Client
Flux & Flow Professional Coaching
Year
2023
Budget
$1k
Trade Show Booths
Expo Hall Booth
For the 2023 Maine Women's Conference, Flux & Flow Professional Coaching wanted to ask the hard questions. I worked with them to brainstorm ideas and engagement opportunities, including helping to develop a short survey and giveaway. Working with design and print partners, I produced all booth elements, print items, and swag. I also worked onsite as a brand ambassador to lend a hand.
Logo: Jenn Brown
Design: Chrissy Raftery
Copy: Laurel Boivin
Client
Walmart
Year
2024
Budget
$200k+
Client
Kohl’s
Year
2024
Budget
$175k+
bettergoods
Makes it Better
To introduce Walmart’s new in-house food brand, bettergoods, Jack Morton’s team created an immersive tasting experience in partnership with Golin.
As Walmart’s largest private brand food launch in 20 years, we aimed to make this trend-forward and chef-inspired for the media and influencer attendees.
Guests were able to explore five stylish vignettes inspired by trending food fails like #girldinner and #saddesklunch showing how bettergoods can really make any meal better.
The event highlighted the new brand’s bold colors, food, and flavors, and engage in photo op moments around the space.
Press & Influencer Events
CD: Stephanie Caruso
ACD: Kate Ross
AD: Justine Kashulines
Where Families Come First Press Event
Kohl’s approached Jack Morton to help produce its fall 2024 collection press event. The event, which was held in their New York City showroom, was also the launch of Kohl’s new messaging, “Where Families Come First.”
We turned the showroom into vignette-style spaces, showing real life family moments like getting out the door in the morning or preparing for a baby. Curations by Sarah Hyland and Lea Michele were featured prominently, calling back to the Candie’s campaign of the 2010s, but showing their lives now.
Press and influencers explored the space, engaging with product through interactive touch points where they could fill their swag bag. The event also included an embroidery station, a coffee bar and cafe pop up, and a custom staircase display for Lea Michele’s curation.
CD: Elizabeth Giuggio
ACD: Kate Ross
AD: Becca Shaffer
Fundraisers
Annual Connolly
Golf Tournament
From 2019 to 2021, I volunteered with CHS Legacy Foundation, a New Hampshire-based non-profit that provided scholarships to high school students in Concord, NH.
I organized the foundation’s annual golf tournament, securing sponsors, managing social media, and coordinating all logistics to ensure a successful tournament. The tournament included a putting contest, a number of course games, a raffle, beer tastings, and catering.
Each year the tournament brought in over 100 golfers from CHS alumni to local business owners and community members.
In 2021, the tournament raised about $10,000.
Client
CHS Legacy Foundation
Year
2019-2021
Budget
Donation
